航空 · 3 篇报道 · 10月16日
Southwest Airlines Overhauls Loyalty Program, Gives First Look of New Lounges
Southwest’s loyalty changes and new lounges make it even more like the rivals it spent decades trying to set itself apart from.
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Southwest Airlines Overhauls Loyalty Program, Gives First Look of New LoungesSouthwest is changing how you earn a Companion Pass, and there's some bad newsSouthwest is changing how travelers earn a Companion Pass in 2027. Credit card welcome bonuses will no longer count, but new ways to qualify are coming.Southwest “Icon Lounges” Opening At 11 Airports, In Partnership With ChaseSouthwest has revealed its lounge network will be called Icon Lounges, shared the first rendering, and named four opening airports, with at least seven more planned.
要点
- Southwest Airlines is giving its Rapid Rewards program a makeover, marking the latest change for the carrier as it prepares to open lounges and cater more to premium travelers.
- Gone are Southwest’s two status tiers — A-List and A-List Preferred. Now, Southwest Rapid Rewards will have three tiers — silver, gold, and platinum — which are similar to those of its rivals.
- The changes kick in January 1, 2027. Southwest said the three tiers give customers more opportunities to receive benefits as they engage with the loyalty program. A-List members will convert to Silver status and A-List Preferred members will receive Gold starting next year.
- The carrier is also introducing certain loyalty benefits for members between status tiers, called Milestone Rewards. For example, before a customer reaches Silver status, they will be able to s
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