行业资讯 · Skift · 信息日期 2026-10-17
Southwest Airlines Overhauls Loyalty Program, Gives First Look of New Lounges
Southwest’s loyalty changes and new lounges make it even more like the rivals it spent decades trying to set itself apart from.
来源Skift
要点
- Southwest Airlines is giving its Rapid Rewards program a makeover, marking the latest change for the carrier as it prepares to open lounges and cater more to premium travelers.
- Gone are Southwest’s two status tiers — A-List and A-List Preferred. Now, Southwest Rapid Rewards will have three tiers — silver, gold, and platinum — which are similar to those of its rivals.
- The changes kick in January 1, 2027. Southwest said the three tiers give customers more opportunities to receive benefits as they engage with the loyalty program. A-List members will convert to Silver status and A-List Preferred members will receive Gold starting next year.
- The carrier is also introducing certain loyalty benefits for members between status tiers, called Milestone Rewards. For example, before a customer reaches Silver status, they will be able to s
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资讯内容以来源原文为准，不构成优惠承诺。信息整理于 2026-10-17。