行业资讯 · Skift · 信息日期 2026-10-08
Disney Keeps Cheapest Tickets Flat as Add-On Prices Climb
Lower priced tickets can help build loyal visitors while premium add-ons drive more spending at the parks.
来源Skift
要点
- Disney’s latest round of price hikes targets premium add-ons while keeping lower-tier tickets stable, part of Disney’s bet that budget-conscious first-timers will become bigger spenders down the line.
- At a Goldman Sachs conference last month, Chief Financial Officer Hugh Johnston said pricing is something the company is “acutely sensitive to,” especially since it wants to build an on-ramp for young families who will continue to visit as their wealth builds.
- The highest-priced one-day Disneyland tickets have increased nearly 90% over the past decade from $119 to $224, according to analysis from Disney news site Mickey Visit. But Disney is also pushing more affordable options. Disneyland’s lowest-tier prices have remained stable at $104 since 2019, and p
- “They're playing with how much people are payin
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资讯内容以来源原文为准，不构成优惠承诺。信息整理于 2026-10-08。