行业资讯 · Skift · 信息日期 2026-10-08
Royal Orchid Follows Indian Travelers Beyond the Metros, From Pilgrim Towns to Branded Homes
Royal Orchid is betting India’s next hotel winners will follow travelers, not the old hotel map. The test now is making sure its brands don’t end up chasing the same customer under slightly different names.
来源Skift
要点
- Indian hospitality company Royal Orchid Hotels, which runs over 126 hotels, launched its branded-residence platform Iconiqa Living on Wednesday with 130 units in North Goa.
- This launch extends Iconiqa, the group’s one-year-old upscale lifestyle brand, from hotel rooms into homes. President Arjun Baljee called it “the front end of a home and the back end of a hotel,” a bet that Indian travelers will pay for hotel-style service where they live.
- Service and personalization will ultimately matter more than design in branded residences, he said.
- The launch is also proof of a broader reshaping of Royal Orchid’s portfolio as demand spreads into pilgrimage towns, wedding destinations, leisure markets and smaller centers of commerce. The group now spans mid-market Regenta hotels, a planned 125-hotel Hampton by Hilton rollout and Iconiqa, which
- The strategy, Baljee told Skift, is to build around where
资讯内容以来源原文为准，不构成优惠承诺。信息整理于 2026-10-08。