航空 · 2 篇报道 · 10月7日

Alaska Airlines & Breeze Airways Launch Unusual Partnership… But Why?

Alaska Airlines has quietly started selling Breeze Airways tickets and awarding Atmos Rewards points — an unusual partnership with an unclear motive.

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Alaska Airlines and Breeze Airways have quietly launched a surprise partnership. While there’s not all that much to it as of now, I can’t help but wonder if there’s a bigger long term play here, because this isn’t something you’d expect to necessarily see.
Alaska sells Breeze tickets, awards Atmos Rewards points
Alaska Airlines has quietly started selling tickets for travel on Breeze Airways, as first flagged by Enilria, and then analyzed by Cranky Flier (thanks to 1990_ for flagging this). This partnership is based on an interline agreement, which is the most basic level of cooperation you can have between
Alaska is selling tickets for travel on Breeze directly on its website; you can have an interline agreement without actually directly selling tickets on another airline
Alaska is awarding Atmos Rewards points for travel on Breeze; there’s typically no expectation that an interline agreement comes with any sort of loyalty reciprocity